4 Things You Should Know About Social Media Marketing

By Unknown - Wednesday, December 05, 2018

In social media marketing, the company aims to increase its brand awareness by using social media sites such as Twitter, LinkedIn, Facebook, Instagram and others. 

As you embark on your social media marketing plan, here are a few things you should know.

1. You should set goals
For successful social media marketing, you should set achievable goals. It may be unrealistic to expect half a million Instagram followers in a month. Determine your goals and write them down. This way, you can compare where you are with where you want to be. Some of the goals could be reaching more of your target audience, increase brand awareness and creating loyal followers.
It is based on these goals that you can know if your marketing is a success or not.

2. You need to engage your audience
Social media marketing involves being present on social media sites and actively engaging the audience. You should post informative content, take part in conversations and answer queries.
But first, know who your audience is. Not everyone using social media will be interested in your company or products. Know who are your customers, their income levels and age group. This way, you can use the social media channel that reaches more of your target audience.
Analyse your audience on each of the social media channels to know who follows you and their interaction with you. Knowledge of your customer demographics will help you to understand how to engage them.

Therefore, share content with your audience, discuss topics, comment on posts, respond and tend to customer service queries.

3. Embrace metrics
Metrics will help you to know if you are meeting your goals. Some of the common parameters in social media marketing are likes, and followers count. While they are essential, they don't give the whole picture of whether your social media marketing is successful. For instance, if your post gets more likes, will it mean you get more sales? Is it an indication of the engagement levels of your audience?

Here is where you should also include engagement metrics. Remember that social media is about creating lasting relationships. Therefore, consider other metrics such as the reach of your post or how many people saw it, the number of clicks on either the content or your company’s name, the engagement ratio based on those who interacted in comparison to the reach.

Additionally, check the performance of the hashtags you used as well as the reaction of your audience to your content, hashtag or brand. It is good to find out what people are saying about your brand or hashtag.
However, do not assume the followers, sharing and likes. They are also crucial in enhancing confidence in your brand or product, and the more you are followed or your posts liked or shared, the more you are likely to reach more audience.

However, getting organic shares, likes, followers and views may not be easy, and that is where https://www.socialproof.xyz/ comes in. Social proof affordably gives you the followers, likes and views that you need on social media to make your marketing success.

4. Content is the king
The content you share plays a significant role in the success of your social media marketing. Ensure your content fits your target audience to prevent the users from unfollowing you if you post irrelevant content.  Remember, social media is about socializing. Therefore, you should not post a lot of promotional material.

Don’t just stick to written content, also consider video content. Most online shoppers rely on videos when they are making their buying decision.

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